Do you need a trademark? Absolutely. Every brand selling online must secure one. A trademark legally protects your products and brand identity, ensuring that only you—or those you authorize—can use your name or logo. Without it, competitors can copy your products and profit from your hard work. Investing in a trademark or patent safeguards your business and prevents others from riding on your success.
Having a registered trademark lets you enroll in Amazon Brand Registry, unlocking powerful tools and benefits that give your products a competitive edge. With Brand Registry, you can:
Gain more control over product pages that feature your brand name
Access advanced search tools to detect potential brand infringements
Remove unauthorized listings using your trademarked name or logo
Enhance your product detail pages with Enhanced Brand Content (A+ Content) to boost visibility and sales
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